She Can STEM + AdCouncil
How do we break old stereotypes of STEM professions?
SHOWCASE WOMEN THAT DARE TO STEM AND EMBOLDEN YOUNG GIRLS TO DO THE SAME.
We broke the outdated stereotypes in STEM fields by consistently showcasing the bold women and nonbinary STEM professionals that dared to get messy, experiment, and believe in themselves.
We took a ‘Show don’t Tell’ approach featuring modern and historical role models, current STEM students, engaging trivia, education on STEM careers, and empowering messaging.
She Can STEM Case Study
SHOW, DON’T TELL
Our key pillars: Highlight women who came before us, celebrate current STEM students, & showcase the bright future ahead through current STEM professionals.
The Team: Jessica Mendez, Rhea Rangarajan, Miles Stenehjem
The Skills: Evergreen Social, Concepting & Pitching, Design, Content Creation, Collaborating & Consulting with various agencies