Stubbs the Zombie
How do we re-release a cult classic for next-gen consoles without making any updates to the game?
BREAK THE 4TH WALL & ENLIST A SALESMAN THAT KNOWS THE GAME BEST: STUBBS.
Stubbs became a spokesman for his own game and told the audience exactly what to expect: the same game on new consoles.
Leaning into the “minimal” effort put into this game, we played up the non-existent new features, minimal marketing budget, and the old “classic” graphics players already know and love.
The Team: Daniel Krechmer, Aaron Fenn, Zack Finfrock
The Skills: Creative Concepting & Pitching, Design, Collaboration with Production Teams